The battle for market share among computer makers and internet companies took a new twist on last thursday after Dell, the world’s biggest PC maker said it would sell PCs with pre-installed search software from Google.
For Dell, the partnership represents the latest attempt to boost revenues as it struggles against slumping margins, slowing sales growth and a turnround at Hewlett-Packard, its biggest PC rival. Dell last week announced that it would begin shipping some high-end servers containing AMD microchips in a separate attempt to increase sales.
For internet search giant Google, the move to offer Dell customers factory-installed search technology represents a direct challenge to Microsoft, the world’s biggest software company, whose suite of software tools has long dominated the PC desktop.
But the question who keeps haunting everyone for the moment is: how much will this partnership change the way things look in IT now? Without any doubt, we're in one of those moments when the world as we know it may change. Google demonstrated that they've been learning their lessons very well and, if necessary, they have the capacity to form any alliance needed.
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