Big names in India's top fashion industry are diversifying into chocolates, flowers and more.
They are following in the footstep of major Western labels like Christian Dior, with its clothes, cosmetics and perfumes.
Top Indian designer JJ Valaya's flower boutique is known as India's first, and only the second of its kind in the world.
Here, he sells not bouquets, but what he calls "flower installations".
The personalised floral creations are an extension of his popular fashion label, and it is part of a move by Indian designers to go beyond the catwalk just like their famous western counterparts.
This is how you brand your products to suit individual tastes for sophisticated and fast changing consumers.
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